Setting goals and objectives creates several benefits. It lets us know what is expected and helps to quantify the resources that are needed to creates measurable results. These days you can prove the value of your PR work by setting and achieving measurable objectives for your activities.
There are generally three types of goals in public relations:
Ozlo PR helps clients establish connections through a targeted branding strategy that seeks to unite, inspire and grow. Through testing, strategic insight and creativity, we create strong branding that communicates your idea through to all your program components.
We build compelling platforms, targeted social media, and traditional paid and earned media campaigns that engage your audiences in conversations about your brand and persuade them to support your cause.